SALON · SPA · WELLNESS YOUR VISION BUILT THE BUSINESS THE INDUSTRY NEEDED.
We BUILD the TEAMS, REVENUE & positioning the market rewards.
A Business Infrastructure & Strategy Firm.
You want to drive more revenue.
We examine your market position.
You want to maximize your profit.
We analyze your revenue strategy.
You want your income to match your worth.
We diagnose your infrastructure.
You want your image to make impact.
We design the structure, systems & strategy required so it does.
A salon, a spa, a wellness business runs on the same architecture and physics as any serious enterprise. Payroll. Utilization. Retention. Margin. Position. The industry stands on passion, service and creating transformation. The business that supports this is structural and is essential to moving from simply operating to financial stability and growth based what you’ve built not what you do. And in this industry, effort, bandwidth, and time are finite, so the owners who reach the next level are the ones who shift from active pursuit to solid architecture.
They stop chasing money and start receiving, increasing and retaining it because money was never the goal. It's the result.
IMAGE │ IMPACT Business Architecture & Strategy for Premium Salon, Spa & Wellness.
Infrastructure, internal direction and clear, consistent delivery is at the core of determining how much a business, receives, utilizes and keeps as revenue, profit, and income.
That's the work of this firm. We diagnose, engineer, and implement the most pivotal and essential requirements for growth and increase in any salon, spa and wellness businesses. Working from the foundational structures up and from the inside out, money becomes a byproduct and consequence of the support you stand on and less a result of more effort, time and capital.
We identify precisely where money is ready to be captured, utilized, and retained, and design the structure, systems and strategies to both collect and generate it. Each engagement is created for your business, your category, your goals and your numbers alone and center a custom-tailored approach to partnering with owners and professionals.
With expertise, results and insight built on two decades of architecting the revenue, income and profit architecture inside the industry's most influential national brands is at the center of every engagement and accessible to every business owner we partner with.
F O C U S
01 Business Infrastructure & Operational Systems
02 Revenue Strategy & Income Architecture
03 Market Positioning & Identity
04 Project-Based Consulting
VASHTI JOLI
PRINCIPAL & FOUNDER"My career in the salon, spa and wellness space has spanned more than twenty years: licensed provider, owner, educator & instructor, corporate advisor, brand strategist, and executive-level leadership, where I developed and optimized the core business functions, revenue strategy and profit optimization behind the million-dollar teams of billion-dollar brands at a national level.
Working across that many categories, capacities, and demographics is what sharpened my eye for exactly what a business needs: the systems, the structures, the strategies that make impact, make money, and make effort optional.
I now work directly with industry professionals, owners and brands ready to build what’s necessary to make their business work for them and turn profit from something they chased into a byproduct of structure.”
what we buildThree capacities determine what a business receives for what it delivers. We diagnose, design and deploy all three based on what your business requires and what your goals are.
I N F R A S T R U C T U R E
The systems that hold your money.
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Financial modeling and true unit costs. Compensation engineered around rebooking and tenure. Scheduling that converts every hour operational into revenue captured. Standards that remain solid and consistent across all areas. Built well, profit becomes a function of the business itself, and your time and energy become yours to direct.
Team, Talent & Orginizational Architecture
Financial Modeling & KPI Architecture
Compensation & Staffing Design
Scheduling & Operational Systems
Compliance & Licensing
Vendor & Inventory Systems
Standards & Guest Experience Architecture
Organizational Structure
Leadership Operating Cadence
Concep Validation
R E V E N U E S T R A T E G Y
The engine that moves your money.
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Financial modeling and true unit costs. Compensation engineered around rebooking and tenure. Scheduling that converts every hour operational into revenue captured. Standards that remain solid and consistent across all areas. Built well, profit becomes a function of the business itself, and your time and energy become yours to direct.
Revenue Opportunity Channels & Pathways
Cost Savings & Budgets
Pricing & Margin Design
Offering & Service-Product Mix
Client Acquisition & Retention
Customer Growth & Client Transfer Architecture
Recruiting & Employee Retention
Growth & Expansion Strategy
Price Enforcement & Standard Defense
M A R K E T P O S I T I O N I N G
The leverage that introduces your value.
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Branding is what attracts, position determines who pays. Market perception aligned with what you deliver. Customer avatar, identity profiling and detraction markers. Differentiation that can’t be replicated. Commitment to business frame and identity. Identification of unique POV and authority. A stance and standard that commands premium rates in your current market and everyone you enter.
Client Avatar & Profile
Core Message & Narrative Architecture
Customer Selection & Friction
Environment as Positioning Asset
Professional Identity & Provider Brand Curation
Market Perception & Pricing Power
Competition Analysis
Moat & Differentiation
Point of View & Authority
Employer Reputation as Market Signal
Expansion Readiness
Consulting & Projects
The firm's project practice: for ventures, properties, and brands at every stage.
Some of the most consequential work in this industry happens outside the day-to-day of running a business. The concept being validated. The property repositioning its wellness offering. The opening, the expansion, the launch, the turnaround. Defined work, with a beginning and an end, where the structural decisions made once determine what the venture returns for years.
Consulting & Projects is the firm's practice for exactly that work engaged by owners, investors, properties, and brands, led personally by our founder, and built on two decades inside the industry's most demanding luxury environments, where flagship concepts, hotel spa operations, and national-scale openings were engineered at the highest standard in the category. For more information on consulting and project, contact us below.
S C O P E
01 Wellness & Spa Operations for Properties
02 Turnarounds, Repositioning & Expansion Architecture
03 Concept Validation & Offering Development
04 Spatial, Interior & Experience Design Direction
05 Openings & Pre-Opening Build & Oversight
Clients Include:
Owners and investors entering from outside the industry.
Hospitality, residential, and commercial properties.
Existing owners building something new.
Investors holding underperforming assets.
PARTNER WITH USEngagements.
Every engagement begins with a consultation and review of where your business currently stands, where area have your attention and the trajectory you want for your brand. We then decide what engagement option is best and if it requires a single, focused Analysis & Strategy Session, a Total Structure Design or Ongoing Strategic Advisory.
To preserve the level of custom development and founder involvement each engagement requires, we accept only a select number of clients at any given time. To request a consultation, please complete the inquiry form. We will be in touch within 48 hours.
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Focused, specific clarity and direction on a defined arear of your business.
We review your current position, identify specific opportunities and what actions you need to start, stop or save immediately to get you closer to the ground you want to stand on.
Sessions are scheduled for 90-mins. If more time is required, session may be extended, as availability permits.
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Three days, three hours a day, all three focuses, engineered one-to-one with directly with Vashti.
Includes Audit & Strategy Session prior to development.
Day one, your infrastructure. Day two, your revenue. Day three, your position. You finish with a complete implementation plan, defined goals and KPIs, and a follow-up one week out.
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Sustained partnership as the business moves.
For owner, leader and professionals in active new build, expansion, multi-location growth, or restructuring. Executive level, industry expertise partnership for decisions, clarity, strategy and opportunities.
Scheduled weekly, bi-weekly or monthly calls, with email & message access. Month to month.
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Wellness & Spa Operations for Properties
Turnarounds, Repositioning & Expansion Architecture
Concept Validation & Offering Development
Spatial, Interior & Experience Design Direction
Openings & Pre-Opening Build & Oversight
CONTACT US FOR MORE INFORMATION ON COSULTING & PROJECT SCOPE.
Who We Partner With.
Building a business meets a point where time, resources and effort reach their limit. Our partners are committed to growth beyond capacity constraints and know the next level comes with the right architecture. We design and develop what’s necessary to produce consistent revenue, increase income and produce profit.
OWNER-Operators & EMPLOYERS
solo operators & SINGLE-PERSON BUSINESS OWNERS
INVESTORS & VENTURE CAPITAL
EXECUTIVES, vp’S & DIRECTORS
FEATURED CLIENTS & PARTNERS
HEIDI WEIST
Owner & Founder, WYLD KI Salon & Frequency Beauty, Celebrity Hairstylist, Featured in VOUGE
KIANA RENNER
Owner Kiana Denae Salon. National Educator, K-Tip Extension Specialist
TRACY NELSON
Owner of Evolv Skin Lounge, Master Aesthetician, Hydrafacial™ Expert
WHAT WE STAND ONQUALITY & FIT OVER QUANTITY.
We work with a limited number of business owners at a time, because every engagement is engineered individually, for one owner and one business. Our attention belongs entirely to the partner in front of us, and the results show it.
Structure is the prerequisite for more.
Every owner you admire stands on a foundation of aligned systems and strategy, built to hold the business, the influence, and the money that follows both. Reaching that level takes drive. Staying there takes ground solid enough to hold it.
embodied expertise & earned authority
Founded on 20 years of experience, at every level from provider to multi-location owner, to executive-level leadership at a national level, across multiple beauty, wellness, fitness with the world’s top brands and companies. We speak from lived experience, earned authority and expertise build on developing, directing and growing billon-dollar brands that lead the industry.
speed wins & direct clarity
The business owners we work with don’t need support or motivation-they’ve already done what most are too afraid to do. We tell you exactly what your business needs, with precision and honesty and our engagements are designed for speed, accuracy and implementation. Time is money and money moves quickly. We get straight to the point, and you get straight to the income it produces.
