SALON · SPA · WELLNESS · FITNESSthe executive support & strategy behind the industry’s most successful businesses & brands.
PEOPLE & TALENT ︱ REVENUE STRATEGY ︱ OPERATIONS & DEVELOPMENT
IMAGE │ IMPACT The Business Infrastructure Firm for Premium Salon, Spa, Wellness, and Fitness.
Through executive-level fractional support and strategic engagements, IMAGE│IMPACT provides the expertise, direction and clarity for the functions that shape performance, profitability, and long-term growth. We partner with industry businesses owners, investors, properties and brands to assume key leadership roles, guide and facilitate project-based initiatives, as well as ongoing strategic advisory & counsel.
The firm operates across three integrated departments: People & Talent, Revenue Strategy, and Operations & Development. Every engagement is founder-led and executed to the standard of executive leadership within billion-dollar national brands and luxury hospitality, bringing institutional capability to businesses ready for their next stage of growth.
01 PEOPLE & TALENT
02 REVENUE STRATEGY
03 OPERATIONS & DEVELOPMENT
CORE PRACTICESPEOPLE & TALENT
The executive people function behind premium businesses.
Executive talent acquisition, fractional HR leadership, and people strategy that builds exceptional teams, strengthens organizational performance, and creates the structure required for growth.
REVENUE STRATEGY
The commercial architecture behind premium businesses.
Commercial strategy, revenue leadership, and market positioning that strengthen profitability, create pricing power, and establish the foundation for sustainable growth.
OPERATIONS & DEVELOPMENT
The operational intelligence behind premium wellness assets.
Asset strategy, operational design, and execution leadership for properties, developers, investors, and operators building, launching, repositioning, and advancing premium wellness and fitness destinations.
ENGAGEMENTSExecutive support designed around the needs of the business.
IMAGE│IMPACT provides executive leadership through three engagement models designed to support businesses at critical stages of growth, transformation, and expansion.
Fractional Executive Support
Ongoing executive ownership of critical business functions through a retained partnership. IMAGE│IMPACT becomes an extension of the leadership team, providing strategic direction, decision support, and functional leadership across People & Talent, Revenue Strategy, or Operations & Development. The business gains executive capability, experienced leadership, and ongoing support without building a full internal executive department.
01
Strategic Projects
Focused leadership for defined business initiatives and transformational opportunities. Strategic engagements are designed for businesses navigating important moments, including growth, expansion, repositioning, pre-opening, operational transformation, organizational redesign, and revenue development. Each engagement is scoped around the opportunity, led directly, and delivered with a defined strategic outcome.
02
Advisory Partnership
Strategic counsel for owners and leadership teams navigating complex decisions. For businesses that require experienced perspective, IMAGE│IMPACT provides ongoing advisory support across critical decisions involving people, revenue, operations, positioning, and growth. The firm serves as a trusted strategic partner as opportunities emerge and the business evolves.
03
WHO WE SERVEEstablished Operators
Premium salon, spa, wellness, and fitness businesses with established teams and demand, seeking the executive infrastructure required to strengthen performance, support growth, and evolve beyond founder dependency.
Independent Professionals
Premium providers building businesses designed for longevity, with the strategy, structure, and operational foundation required to increase revenue, strengthen positioning, and create a deliberate path toward expansion.
Investors & Non-Industry Owners
Entrepreneurs, investors, and ownership groups entering the category who require industry-specific operating expertise, strategic direction, and the infrastructure needed to develop a successful asset.
Properties, Developers & Ventures
Hospitality groups, developers, and operators creating, repositioning, or expanding spa, wellness, and fitness assets that require operational leadership and commercial strategy from concept through execution.
VASHTI JOLI
FOUNDER & CHIEF STRATEGY OFFICER“IMAGE│IMPACT was built from executive operating experience inside billion-dollar national brands, luxury five-star spa and wellness properties, and premium service environments where people, revenue, and operations determine performance.
For more than two decades, I have led the functions that shape how businesses grow: building teams, strengthening revenue performance, establishing market position, and creating the operational structures that allow companies to scale beyond founder dependency.
That experience became the foundation of IMAGE│IMPACT: a business infrastructure firm providing fractional executive support and strategic engagements across HR, Revenue Strategy, and Operations & Development.
I lead every engagement personally, bringing the same standard of leadership, discipline, and execution expected inside national-scale organizations to the businesses we support. The result is a company built to perform with the owner, not because of the owner.”
FEATURED CLIENTS & PARTNERS
HEIDI WEIST
FOUNDER, WYLD KI SALON & FREQUENCY BEAUTY · CELEBRITY HAIRSTYLIST · FEATURED IN VOGUE
KIANA RENNER
OWNER, KIANA DENAE SALON · NATIONAL EDUCATOR · K-TIP EXTENSION SPECIALIST
TRACY NELSON
OWNER, EVOLV SKIN LOUNGE · MASTER AESTHETICIAN · HYDRAFACIAL™ EXPERT
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Executive leadership without executive overhead. The business gains direct access to experienced leadership across HR, Revenue Strategy, and Operations & Development, bringing institutional capability into the business without expanding the executive payroll.
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Responsibility shifts from the owner to structure. As critical functions are assumed by the firm, leadership attention returns to growth, clients, investment, and long-term direction instead of daily operational demands.
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Clear roles, defined standards, documented processes, and consistent decision-making replace dependency on memory and owner intervention. The business operates with greater precision, accountability, and stability.
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Confidence is built through consistency. Clients experience a stronger brand, teams operate within a clear standard, and investors, lenders, and partners see a business designed for sustained performance rather than founder dependence.
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Revenue, margin, and operational efficiency improve through stronger pricing, disciplined execution, and better commercial decisions. The business captures more of the value it creates and converts performance into lasting profitability.
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A business governed by systems, leadership, and documented infrastructure becomes more transferable, more scalable, and more valuable. Every engagement strengthens the qualities sophisticated buyers and investors evaluate when determining enterprise value.
Every Engagement Delivers
Enterprise Value.
A business governed by systems, leadership, and documented infrastructure becomes more transferable, more scalable, and more valuable. Every engagement strengthens the qualities sophisticated buyers and investors evaluate when determining enterprise value.
Financial Performance.
Revenue, margin, and operational efficiency improve through stronger pricing, disciplined execution, and better commercial decisions. The business captures more of the value it creates and converts performance into lasting profitability.
Executive Capacity.
Executive leadership without executive overhead. The business gains direct access to experienced leadership across HR, Revenue Strategy, and Operations & Development, bringing institutional capability into the business without expanding the executive payroll.
Operational Clarity.
Clear roles, defined standards, documented processes, and consistent decision-making replace dependency on memory and owner intervention. The business operates with greater precision, accountability, and stability.
Time Reclaimed.
Responsibility shifts from the owner to structure. As critical functions are assumed by the firm, leadership attention returns to growth, clients, investment, and long-term direction instead of daily operational demands.
Market Confidence.
Confidence is built through consistency. Clients experience a stronger brand, teams operate within a clear standard, and investors, lenders, and partners see a business designed for sustained performance rather than founder dependence.